A Bit About Me
Hi, I’m Maulik Prajapati, a creative storyteller and strategist who loves crafting content that resonates and builds meaningful connections. My journey in the world of digital media has been about more than just numbers—it’s about creating impact, fostering communities, and turning ideas into unforgettable experiences.
Whether it’s working with brands to bring their vision to life, experimenting with new trends, or diving into platform algorithms to uncover opportunities, I thrive on combining insights and innovation to deliver results. For me, content isn’t just about engagement—it’s about leaving a lasting impression.
When I’m not strategizing or creating, you’ll find me exploring the latest tech, decoding audience behavior, or brainstorming new ways to tell stories that matter. Let’s create something extraordinary together.
Education
Project Management certification
Algoma University | Canada
Environment Engineering
Government Engineering College, Valsad | India
Work Experience
June 2019 - July 2024
Meta
( contract )
Jan 2019 - june 2019
Content creator on Youtube and Facebook
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Achieved Unprecedented Growth: Drove a remarkable 300% YoY growth in the first year and sustained 150% growth annually by creating and optimizing data-driven content strategies across platforms like YouTube, Instagram, and Facebook Gaming, with a combined 360M+ annual views.
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Collaborated with Global Brands: Led impactful campaigns for Samsung (S23/S24), OnePlus, and Meta’s first gaming truck project in India, enhancing brand visibility and audience engagement.
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Pioneered AI-Driven Insights: Designed and implemented AI tools to analyze audience behavior, optimize content performance, and enhance engagement by 25%.
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Mastered Algorithm-Optimized Content: Leveraged platform-specific algorithms to increase organic reach by 40% on Instagram and TikTok, using trends, hashtags, and creative visuals.
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Community Building: Enabled creators to build loyal communities by scaling User-Generated Content (UGC) campaigns and tailoring engagement strategies.
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Cross-Platform Strategies: Integrated short-form (Reels, Shorts) and long-form (YouTube) content strategies, boosting retention rates by 30% and creating consistent brand narratives.
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Analytics and Performance Tracking: Utilized tools like YouTube Analytics, Meta Creator Studio, and Google Analytics to monitor KPIs, refine strategies, and deliver measurable ROI.
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Built a Passion for Content Creation: Started as a gaming content creator, producing high-quality gameplay videos, live streams, and tutorials that resonated with a growing audience.
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Engaged and Grew Communities: Cultivated a loyal following by creating relatable and interactive content, increasing audience retention and fostering a strong sense of community.
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Mastered Video Production: Developed skills in scripting, editing, and post-production, using tools like Adobe Premiere Pro, Final Cut Pro, and OBS to create engaging and professional videos.
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Experimented with Platforms: Successfully adapted content for platforms like YouTube, Twitch, and Facebook Gaming, gaining hands-on experience with platform algorithms and audience preferences.
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Introduced Analytics to Content: Began tracking key performance indicators (KPIs) such as views, engagement, and audience demographics, sparking a passion for leveraging analytics to improve content strategy.
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Evolved into Strategy: Gradually expanded from gaming content into other niches, exploring storytelling, brand collaboration, and content ideation, setting the stage for a career as a Content Strategist.